Secrets of Influence for Professionals

  • Thursday, October 04, 2018
  • 5:30 PM - 8:15 PM
  • Keiser University, 1500 NW 49th St, Fort Lauderdale, FL 33309


  • Current full-time students are eligible for this discounted rate

Secrets of Influence® for Professionals

The new business environment and the changing nature of organization cultures have created new challenges and demands for the manager, the entrepreneur, the technical professional, the salesperson, and the staff employee.

Dynamic organizational structures, competitive enterprises in the marketplace and the multiple roles an individual often has within an organization all highlight the need to communicate across departmental, functional and organizational structural lines.

A recent article in the Harvard Business Review by Rebecca Knight, How to Increase Your Influence at Work states :

“To be effective in organizations today, you must be able to influence people. Your title alone isn’t always enough to sway others, nor do you always have a formal position”

The demands on the “communicator/influencer” of today’s organizations are:

  1. Having to work with and through others with whom there are often no clear reporting relationships
  2. More responsibility than authority
  3. Fluid and dynamic departmental goals and structures

At the end of our time together, you will have gained:

  • Awareness of influence as a key issue for success
  • Insight of your Personal Influence Profile 
  • Knowledge of Influence Theory
  • Ideas for applying influence strategies

About Your Host

Elaina Zuker is President of Elaina Zuker Associates, a management training and consulting firm in Montreal.  A seasoned businesswoman, educator, writer and consultant, Ms. Zuker's clients have  included AT&T, American Express, IBM, Ogilvy & Mather, Bank of America, The Sheraton Corporation, and dozens of others.

Ms. Zuker holds a B.A. in Psychology, from New York Empire State, an M.A. in Management/Organizational Development and a Ph.D. from the School of Hard Knocks in NYC.  She  is the 2004 recipient of the Alumni Achievement Award from New York Polytechnic University.

Elaina is the author of six books, on leadership,  management  and communication. Her best-selling  (150,000) book, “The Seven Secrets of Influence”  the recent Main Selection for the Business Week Book Club, has been translated into four languages, and is now available as an e-book on Amazon Kindle.

Ms. Zuker's latest book, “A Swift Kick in the Can’ts – the New Peer Mentor Model for Success Now”  is now available as an eBook and in paperback.


Keiser University auditorium

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